Untagged: Brand Identity for a Fresh-Start Clinic

Untagged is a tattoo removal clinic built around a simple but powerful idea that changing your mind should feel like a fresh start, not a compromise. The brand needed to carry that same energy: clean, confident and forward-looking, without the clinical coldness that can come with medical aesthetics.

The logo does a lot of quiet work, with the mirrored and reversed letterforms within the wordmark being a smart nod to the removal process itself, giving the brand a distinctive edge without being heavy-handed about it. The black and orange palette is bold and unapologetic, carrying real energy while keeping the brand feeling premium rather than gimmicky. That same confidence carries through to the business card, where the two-sided design flips between a sleek black face and a punchy full-bleed orange reverse, the kind of card you actually remember receiving (this was back when business cards were still a thing!). The website brings it all together with a dark, immersive aesthetic that puts the clinic environment front and centre, letting the brand do the selling before a word is read.