Konvergent: Award-Winning Brand Redesign & Website

Rebranding a consultancy is a particular kind of challenge. The people who help other organisations communicate their strategy have to be able to do it convincingly themselves. When it came time to reimagine Konvergent's brand and digital presence, the brief was simple: be different, be memorable, and reflect what we actually do.

The result was a deliberate break from B2B convention. Rather than defaulting to the city skylines and corporate stock photography that seems to be the norm in the consulting sector, we built a visual world around collage, retro technology references and portrait photography. It was a combination that felt playful and human without sacrificing the authority that Konvergent's C-suite audience expects. The website balanced visual richness with clean, intuitive navigation, and featured interactive elements that let visitors experience Konvergent's visualisation work first-hand rather than just read about it. Every creative decision was made in-house, from concept through to execution, by the studio I built and led.

The response said it all. Konvergent was named Best Consulting Website at the 2022 Internet Advertising Competition Awards, a programme running since 1999 that judges on creativity, innovation, design, impact and memorability. Judges are drawn from senior practitioners across the industry, and the standard is high. We dared to be different, and it was recognised for it.