
I'm Mo
WELCOME TO MY PORTFOLIO
I'm Mohamed Abdel-Gadir, a creative product leader with 14+ years of experience bringing clarity to complex enterprise environments, and taking products from 0 to 1. My work spans product design, visual communication, UX/UI design, branding, leadership, strategy and transformation.
Worked with:

Award-Winning Expertise Across Every Discipline
01
Product Strategy & Leadership
0-to-1 SaaS product development, roadmap architecture, OKR frameworks, and stakeholder alignment across enterprise environments.
02
Stakeholder Communication
Translating complex enterprise programmes, portfolios, and strategies into clear visual frameworks for senior stakeholders and boardrooms.
03
Creative Direction
Brand identity, visual storytelling, mandala-based geometric art, and music production spanning conceptual ideation through to final production.
04
Digital Strategy
Multichannel digital communications strategy, content systems, SEO, and marketing campaign architecture for B2B and B2C.
05
UX / UI Design
End-to-end user experience design for responsive web, mobile and enterprise platforms. User research, prototyping and design systems.
06
Video & Motion
Corporate film, motion graphics, animation and internal communications productions. Award-winning campaign execution under real budget constraints.
The hardest problems don't just need solving,
they need to be understood.

HIGHLIGHTED PROJECTS
EXPERIENCE
2022-2026
KONEXIS
PRODUCT MANAGER (Enterprise SaaS Product owned by Konvergent)
Built and led the Konexis product, a SaaS strategic roadmapping platform, from concept through MVP to paid enterprise deployments at Coca-Cola Europacific Partners, Tesco Business Solutions, Burberry, ACCA and Marlink.
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Built a 0-to-1 SaaS product from scratch within a consulting parent company
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Drove enterprise sales to clients across retail, FMCG, finance, and consulting sectors
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Built and led a cross-functional team of 5 direct reports across engineering, design and delivery, alongside management of external partners and third-party relationships.
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Developed platform positioning as the leading "strategy communication platform for enterprise transformation"
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Embedded continuous discovery with architects, transformation leaders and C-suite stakeholders to drive prioritised roadmap decisions, including future backlog additions AI-enhanced decision-support capabilities for pattern recognition, prioritisation and insight surfacing.
2020-2026
KONVERGENT
HEAD OF DESIGN (Concurrent with Konexis product management)
Led product design and visual communications strategy within a leading enterprise architecture and business design consultancy, establishing visualisation as a board-level strategic capability, and founding the Konexis SaaS roadmapping platform from within the business.
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Built and scaled the world's first architecture visualisation studio, setting creative direction across designers, delivery leads and external collaborators
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Enabled executive decision-making on complex, stalled programmes, aligning 50+ senior stakeholders and unlocking multi-million-pound investment decisions with estimated 7–10× ROI
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Designed executive-grade visual frameworks and interactive portals adopted as single sources of truth by BCG, WPP, BT, John Lewis, Network Rail, Schroders and many others
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Translated complex architecture, data and technology landscapes into business-language visuals, dramatically reducing time-to-understanding and accelerating strategic consensus
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Led redesign of Konvergent's brand and digital presence, winning Best Consulting Website at 2022 Internet Advertising Awards
2018-2020
OFFICETEAM
HEAD OF DESIGN
Led the group design function across brand, digital and print, owning creative direction across multiple brands and products, managing in-house, offshore and freelance designers.
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Directed end-to-end design and video production for the SCAN2C mobile app product launch
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Delivered high-impact campaign and bid collateral supporting successful tenders with NHS, John Lewis, Virgin, WHSmith, Tommy Hilfiger and Zara
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Implemented design systems and workflows to improve quality, speed and consistency at scale
2014-2018
XOSERVE
SENIOR DIGITAL COMMUNICATIONS LEAD
Led UX, UI and digital communications for the UK's central gas data organisation, partnering across technical, security and leadership functions to deliver strategic digital initiatives.
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Designed UI/UX for sections of UK Link — a large-scale SAP system serving the entire UK gas industry
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Delivered an award-winning cyber security awareness campaign achieving a 3% phishing failure rate against a 15% industry benchmark, winning the Real IT Award for Innovation in Cyber Security
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Implemented the Digital Communications Strategy and led major website, intranet and content initiatives
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Mentored an apprentice who won Apprentice of the Year for the Solihull region
2012-2014
ABEX
(Nissan forklift & Caterpillar)
DIGITAL MARKETING EXECUTIVE
Joined via a graduate apprenticeship and promoted within two months. Owned end-to-end digital marketing across SEO, web, email, content, video and analytics, reporting directly to the MD.
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Achieved first-page and #1 search rankings for key commercial terms, driving measurable lead generation
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Led digital launch activity for HC Forklifts UK spanning brand, web and photography
EDUCATION & CERTIFICATIONS
BRUNEL UNIVERSITY | 2007–2011
BSc (Hons) Product Design Engineering
Specialisms: UX/UI, branding, contextual design, innovation management, Computer Aided Design, rapid prototyping.
KINGSTON UNIVERSITY | 2004–2007
Architecture
Specialisms: Studio design, architectural history & theory, sustainable & environmental design, technical drawing, CAD, physical model-making.
CERTIFICATIONS:
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Royal College of Arts: Creative Leadership (Executive Programme) - under inclusive design expert Rama Gheerawo
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Agile Project Management - Google
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Future London Academy: Creative Operations - under Ariel Ross, whose frameworks guide Apple and Airbnb
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Franklin Covey 7 Habits of Highly Effective People - Franklin Covey
AWARDS AND ACCOLADES

































