
I'M
MOHAMED.
WELCOME TO MY PORTFOLIO

WHAT I DO
Disciplines across product, design & communications
01
Product Strategy & Leadership
0-to-1 SaaS product development, roadmap architecture, OKR frameworks, and stakeholder alignment across enterprise environments.
02
UX / UI Design
End-to-end user experience design for responsive web, mobile and enterprise platforms. User research, prototyping and design systems.
03
Digital Strategy
Multichannel digital communications strategy, content systems, SEO, and marketing campaign architecture for B2B and B2C.
04
Video & Motion
Corporate film, motion graphics, animation and internal communications productions. Award-winning campaign execution under real budget constraints.
05
Creative Direction
Brand identity, visual storytelling, mandala-based geometric art, and music production spanning conceptual ideation through to final production.
06
Stakeholder Communication
Translating complex enterprise programmes, portfolios, and strategies into clear visual frameworks for senior stakeholders and boardrooms.

PORTFOLIO
EXPERIENCE
2022-Present
KONEXIS
CPO / Co-Founder
Founded and led Konexis, a SaaS strategic roadmapping platform, from concept through MVP to paid enterprise deployments at Coca-Cola Europacific Partners, Tesco Business Solutions, Burberry, ACCA and Marlink.
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Built a 0-to-1 SaaS product from scratch within a consulting parent company
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Drove enterprise sales to clients across retail, FMCG, finance, and consulting sectors
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Built and led a cross-functional team of 5 direct reports across engineering, design and delivery, alongside management of external partners and third-party relationships.
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Developed platform positioning as the leading "strategy communication platform for enterprise transformation"
2020-Present
KONVERGENT
Konvergent is the parent consultancy within which Konexis was founded and built as an independent SaaS product
Head of Design and Product
Led product design and visual communications strategy within a leading enterprise architecture consultancy, establishing visualisation as a board-level strategic capability and founding the Konexis SaaS roadmapping platform from within the business.
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Built and scaled the world's first architecture visualisation studio, setting creative direction across designers, delivery leads and external collaborators
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Enabled executive decision-making on complex, stalled programmes, aligning 50+ senior stakeholders and unlocking multi-million-pound investment decisions with estimated 7–10× ROI
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Designed executive-grade visual frameworks and interactive portals adopted as single sources of truth by WPP, BT, John Lewis, Network Rail, BCG, Schroders, Reed, The British Library and global pharmaceutical clients
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Translated complex architecture, data and technology landscapes into business-language visuals, dramatically reducing time-to-understanding and accelerating strategic consensus
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Led redesign of Konvergent's brand and digital presence, winning Best Consulting Website at 2022 Internet Advertising Awards
2018-2020
OFFICETEAM
Head of design
Led the group design function across brand, digital and print, owning creative direction across multiple brands and managing in-house, offshore and freelance designers.
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Directed end-to-end design and video production for the launch of the SCAN2C mobile app
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Delivered high-impact campaign and bid collateral supporting successful tenders with NHS, John Lewis, Virgin, WHSmith, Tommy Hilfiger and Zara
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Implemented design systems and workflows to improve quality, speed and consistency at scale
2014-2018
XOSERVE
SENIOR DIGITAL COMMUNICATIONS LEAD
Led UX, UI and digital communications for the UK's central gas data organisation, partnering across technical, security and leadership functions to deliver strategic digital initiatives.
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Designed UI/UX for sections of UK Link — a large-scale SAP system serving the entire UK gas industry
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Delivered an award-winning cyber security awareness campaign achieving a 3% phishing failure rate against a 15% industry benchmark, winning the Real IT Award for Innovation in Cyber Security
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Implemented the Digital Communications Strategy and led major website, intranet and content initiatives
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Mentored an apprentice who won Apprentice of the Year for the Solihull region
2012-2014
ABEX
(Nissan forklift & Caterpillar)
DIGITAL Marketing Executive
Joined via a graduate apprenticeship and promoted within two months. Owned end-to-end digital marketing across SEO, web, email, content, video and analytics, reporting directly to the MD.
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Achieved first-page and #1 search rankings for key commercial terms, driving measurable lead generation
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Led digital launch activity for HC Forklifts UK spanning brand, web and photography













